October 09
Trasys’ way forward...
We had a smashing event last Friday with our personnel. About 300 people attended amongst which our shareholders. From the multiple reactions I received, I can tell everybody really liked it. A federating event around our renewed future. As warming-up Philippe Marque and I had invited Pierre Klees to give a speech on “Trasys and the evolution of the world”. Pierre’s perspectives had a lot of depth and I would recommend everyone to read his speech. Not surprisingly, the audience was particularly waiting for the announcement of our new identity …
Every organisation needs a clear, compelling and differentiating identity. We wanted an identity that radiates professionalism, rigor, “can do” and that is serene and more modern at the same time; an identity that expresses our ability to dialogue with and listen to the customer. An identity that expresses pride! I am sure that what we portrayed radiates all of this.
Not unimportantly, we also introduced our mission statement and guiding principles. Our mission is dual: “To ensure the continued success of our customers by linking business with IT and – at the same time – to build a profitable and attractive company able to develop and retain quality professionals.” We want to balance doing well on the outside (customers) while taking good care of the inside (people). And the other way around. It is yin and yang. No way we can serve customers well without the right professionals. We are a people business. Finally, as Cor Boonstra, former CEO of Philips said: “Profitability is the best marketing tool”. Everyone wants to be associated with success: a customer with a good supplier, and an employee with a good employer. And the other way around!
Our guiding principles are for another time but you can find them here. Back to work now. The end of the year is going to be busy!
Best,
Chris
Every organisation needs a clear, compelling and differentiating identity. We wanted an identity that radiates professionalism, rigor, “can do” and that is serene and more modern at the same time; an identity that expresses our ability to dialogue with and listen to the customer. An identity that expresses pride! I am sure that what we portrayed radiates all of this.
Not unimportantly, we also introduced our mission statement and guiding principles. Our mission is dual: “To ensure the continued success of our customers by linking business with IT and – at the same time – to build a profitable and attractive company able to develop and retain quality professionals.” We want to balance doing well on the outside (customers) while taking good care of the inside (people). And the other way around. It is yin and yang. No way we can serve customers well without the right professionals. We are a people business. Finally, as Cor Boonstra, former CEO of Philips said: “Profitability is the best marketing tool”. Everyone wants to be associated with success: a customer with a good supplier, and an employee with a good employer. And the other way around!
Our guiding principles are for another time but you can find them here. Back to work now. The end of the year is going to be busy!
Best,
Chris
