ENTERPRISE 2.0
The meme “2.0” appears on many initiatives, since Tim O’Reilly coined the term “Web 2.0” in 2004. It even entered the business world with “Enterprise 2.0” . Web 2.0 is not only about tools and technology. Sometimes considered just marketing, it is actually about social change: it is commonly understood as the technology that fits the needs and culture of the Generation Y. These people under thirty, also referred to as the Millenials, are the next potential employees, customers, suppliers and partners. They are growing in number and importance. For CIOs and business leaders who adapt to this evolving technology behaviour, Web 2.0 definitely has competitive implications.
Learn in the article “Enterprise 2.0 What can the Web 2.0 do for your business?” what are the benefits and challenges of Web 2.0 for businesses. Explores how these new technological behaviours unleash opportunities for enhanced collaboration and participation in the workplace across generations.